There is little doubt on Wall Street and Main Street that Apple’s iPad is doing brisk business. There is even less doubt inside the industry. A new study released by the research firm IDC continues to show just how strong the iPad has done on the global electronics market. Thanks in large part to the release of the iPad 2; Apple controlled 68 percent of the tablet market in the second quarter of 2011. Granted, Apple had plenty of control over the market before that. While that 68 percent was an increase, it was only a three percent up tick from the first quarter.
In the second quarter, Apple saw iPad shipments hit 9.3 million while Android actually saw a rather large slip in the second quarter. IDC believes that a bit of Android’s fall was due to RIM entering the tablet market, but that wasn’t the whole story. RIM captured just 4.9 percent of the market in the second quarter while Android saw its market share fall from 34 percent in the first quarter to 26.8 percent in the second quarter.
IDC is also saying that it expects Apple’s foothold during the rest of the year to either strengthen or remain steady and then fall off as 2012 begins. It should be noted that IDC tracks how many tablets are shipped to retailers, rather than actual sales. Because of this, other industry analysts are saying that Apple’s market share is in better standing than even these numbers show. While Apple has been saying that it can barely keep shipments up with demand, other tablets have been sitting on store shelves after they are shipped.
0 comments:
Post a Comment