Apple may be getting a lot of flack for iOS 6 and the iPhone 5 chassis, but not for the iPhone 5′s display. Fanatic attention to detail is evident in the display’s design and its manufacture. DisplayMate’s thorough analysis shows it crushing all competitors in the smartphone market, and only being bested by its own sibling, the new iPad.
Comparing the Apple iPhone 5, Samsung Galaxy S3, and iPhone 4, DisplayMate’s Raymond Soneira had no trouble rating the new iPhone 5 as king of the hill. Its solid A ratingtrumped the iPhone 4′s A-, with the S3 finishing last with a B+. The iPhone 5 won in almost every category, most of them hands-down.
Phone 5 bests all comers for daylight visibility
Highlighting the test results is the iPhone 5′s record-setting contrast rating — directly correlating with increased visibility in bright lighting conditions. The iPhone 5′s score of 121 bested the iPhone 4′s 77 and crushed the S3′s range of 45-57.
Soneira blames the S3′s power management for its low scores in both contrast and brightness. That sounds like something that could be remedied with a software or ROM update. However, Samsung needs to work harder on power management as its OLED display tests as being about half as power efficient as the LCD in the iPhone 5.
Not so shiny that you can see yourself
An under-rated property of mobile displays is reflectance. Less reflective displays create less glare and are easier to read in bright light. The iPhone 5 breaks a bit of new ground here, with a very low reflectance of 4.6% — compared to the Galaxy S3 at 5% and the iPhone 4 at 7%. Both the S3 and the iPhone 5 have their cover glass bonded to their displays, which helps reduce reflectance.
Galaxy S3: Too colorful for its own good?
Ironically, one of the report’s biggest complaints about the S3 display is that it is too colorful. Because it has such a large color gamut — the range of colors it can display — images can look cartoonish. Ultimately this isn’t the fault of the display, as large color gamuts are the holy grail of high-end display makers. It’s the fault of the phone’s ROM and software.
If Android, or at least the S3 version of it, was color managed, then images could be displayed the way they were meant to look, and the additional color capability would only come into play when actually rendering very saturated colors in an image. Alternatively, Samsung could factory calibrate the S3′s display to match the web-standard sRGB color space — the way Apple has done with the iPhone 5— and dramatically increase its color fidelity without needing to modify the hardware.
Instead the S3 ships with its native color gamut — 139% of that of sRGB, compared to 104% for the iPhone 5 — so typical web colors appear about that much more saturated than they should.
Once again, Apple wins on execution
Like so many shoot-outs, Apple wins this one primarily on execution. While the iPhone 5′s LCD display hardware wins natively on brightness and power efficiency, Samsung’s failure to couple the superior color-rendering capability of the S3′s OLED display with ROMs and software that use it effectively greatly reduce the S3′s overall score.
Source : http://www.extremetech.com
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